How to leverage

LinkedIn and build your presence.

A former LinkedIn editor shares her tips, tricks, and best practices. 40+ pages of actionable advice for the busy professional who wants to be seen and heard on LinkedIn but isn't sure where to start.

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Cover of "How to Leverage LinkedIn and Build Your Presence", the Ultimate LinkedIn Guide for the busy professional
Who it's for

This guide is for you if:

  • You're struggling to attract recruiters and appear in more search results
  • You're unsure how to reach out to strangers on the platform in an authentic way
  • You're overwhelmed with the idea of publishing content but want to build your thought leadership
  • You know LinkedIn is important but don't know where to start
A comprehensive guide

Leveraging LinkedIn with Lorraine K. Lee.

I'm Lorraine Lee, and I've designed this guide for you, the busy professional who wants to be seen and heard on LinkedIn but isn't sure where to start.

This isn't your average, dry e-book with repetitive content and a bunch of buzzwords. It's the culmination of my experience from working 6 years as a LinkedIn editor, and now as a Learning Instructor, teaching hundreds of thousands of people how to leverage and build a presence online that makes you more recognized, influential, successful, and empowered.

First impressions matter, especially online. If your LinkedIn profile isn't working for you, it might be working against you. This guide will show you exactly how to craft a standout presence that gets the attention of recruiters, clients, buyers, and beyond.

What you'll learn

Four sections, start to finish.

Optimize your profile

When people want to learn more about you, recruiters, potential clients and buyers, your LinkedIn profile is the first place they'll look. I'll help you create an all-star profile that sets the foundation to enhance your presence on LinkedIn.

Grow your thought leadership

You want people to take one look at your profile and know you're the real deal. That's where I come in with ideas for creating organic content that's engaging and easy to follow. You'll also get access to my favorite templates and post structures.

Connect and engage

LinkedIn shouldn't be a digital rolodex of people you've already met. The best opportunities come from interacting with new people. Use my pre-written messages and lesser-known strategies to get your requests accepted and start building new relationships right away.

Bonus unconventional tips

A bonus section of the less obvious moves that make you stand out, drawn from six years inside LinkedIn and 15+ LinkedIn Learning courses.

What's included

Here's everything you'll get with this guide.

  • 40+ pages of reader-friendly and engaging content
  • 3 top tips that will transform your profile
  • A bonus section with unconventional tips to make you stand out
  • Organic content creation ideas that guarantee engagement
  • Real-world examples from myself and other LinkedIn members
  • Actionable tips to optimize your profile so you're more likely to be found and receive new opportunities
Testimonials

What people say about learning with Lorraine.

“I needed to update my LinkedIn profile after several years of neglect. Her approach was refreshingly simple yet effective. She explained various tricks and techniques, ensuring that everyone could follow along effortlessly.”
Sulbha M. IT Manager at KPMG
“Her live presentation was filled with great insight about how to present your best-self on LinkedIn. She is an events manager's dream: organized, punctual, and produces thoughtful content for the intended audience.”
Dorienne B. National Urban League
“She simplified complex and vague topics into practical steps that attendees could start implementing immediately.”
Teju Kotte LinkedIn
Ready to learn with me?

Grab the Ultimate Guide to LinkedIn.

I've taught 250,000+ students and published more than 10 LinkedIn Learning courses. But you don't need to take all those to master your online presence. This 40-page guide has everything you need to know about LinkedIn, from profile optimization and recommendations to content creation and expanding your network, in a reader-friendly format you can follow from home.

Get the guide $29

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